Selling Tech in 2026: What Still Works, What's Changing, and Where AI Fits

Tech Sales is evolving quickly. New technologies, shifting buyer expectations, changing economic conditions, and new approaches to talent and training are all reshaping how companies think about growth.

At the September ATC Roundtable Breakfast, the panel will explore what they are seeing across the sales landscape today, where companies are adjusting, what challenges are emerging, and what leaders should be paying attention to as they plan for the months ahead.

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