About Us

Universal Tech Movement (UTM) connects communities in need to the tech industry through workforce readiness, innovation, and economic advancement. We help people get into tech, advance in the industry, and become engaged techies.

We are building a national movement at the intersection of community, workforce, and technology — and scaling rapidly.

Job Summary

The Director of Growth & Marketing is responsible for building and scaling UTM’s demand engine, brand authority, and community presence.

This role owns the full lifecycle of:

• Audience growth 

• Event demand and attendance 

• Community engagement (volunteers, participants, partners) 

• Brand positioning and storytelling 

• Marketing systems and campaigns 

This is not a content or social media role.

This is a growth leadership role responsible for ensuring that UTM becomes:

• A recognized leader in tech workforce and community engagement 

• A dominant convener of tech events and ecosystem activity 

• A consistent generator of inbound opportunities (partners, volunteers, participants, donors)

Division Ownership

This role oversees two core divisions:

Growth (Demand Generation)

• Audience acquisition 

• Inbound pipeline development 

• Event demand and attendance 

• Community expansion 

Marketing (Brand & Execution)

• Content and storytelling 

• Campaign execution 

• Brand positioning and visibility 

• Communications across all channels 

The Director is responsible for ensuring both divisions operate as a unified system that drives measurable growth and visibility.

Core Responsibilities

1. Growth Strategy & Demand Generation

• Develop and execute a comprehensive growth strategy to drive awareness, engagement, and participation across all UTM programs 

• Build a repeatable inbound engine generating: 

  • Event attendees 

  • Volunteers 

  • Program participants 

  • Partner interest 

• Identify and scale high-leverage growth channels 

• Establish and optimize acquisition funnels 

2. Event Growth & Ecosystem Leadership

• Own the growth strategy for UTM events (target: 2+ per month) 

• Ensure consistent and increasing attendance 

• Position UTM as a leading convener of tech ecosystem events 

• Build repeatable event promotion systems 

3. Brand, Storytelling & Content Engine

• Build and manage a high-quality storytelling engine showcasing: 

  • Participant success 

  • Program outcomes 

  • Community impact 

  • Partner highlights 

• Oversee content strategy across all platforms 

• Establish a clear and differentiated brand voice 

4. Community & Audience Development

• Grow and engage core audiences: 

  • Volunteers 

  • Participants 

  • Alumni 

  • Partners 

• Build systems for ongoing engagement and retention 

5. Marketing Operations & Systems

• Build and manage marketing infrastructure: 

  • CRM integration (Microsoft Dynamics) 

  • Campaign tracking and attribution 

  • Email marketing systems 

• Develop reporting dashboards and performance tracking 

6. Collaboration with Partnerships & Revenue

• Partner closely with the Director of Partnerships & Revenue to align demand generation with revenue conversion

• Own the generation of marketing-sourced pipeline

• Support sponsorship and partnership visibility 

• Establish a clear handoff from engagement → partnership pipeline

7. Team & Resource Management

• Build and manage a lean marketing function 

• Oversee contractors, freelancers, and agencies 

• Allocate budget across channels for maximum ROI 

Performance Metrics (KPIs)

Success in this role will be measured by the ability to build a scalable growth engine that drives engagement and pipeline creation.

Demand & Pipeline Creation

• Generate consistent inbound leads across partners, participants, and volunteers 

• Contribute a measurable portion of partnership pipeline through marketing-driven efforts 

Event Performance

• Achieve and maintain attendance targets per event 

• Increase conversion from event attendees to active participants, partners, or volunteers 

Audience Growth

• 2–3x growth in owned audience (email, community, social) 

• Increased engagement across channels 

Brand & Market Presence

• Establish UTM as a recognized leader in tech community events and workforce development 

• Consistent publication of high-quality impact stories 

Systems & Attribution

• Implement full campaign tracking and reporting 

• Provide clear visibility into marketing’s contribution to growth and pipeline

Qualifications

• 5+ years in growth, marketing, or demand generation 

• Proven ability to build and scale audience or community-driven initiatives 

• Experience driving measurable growth outcomes 

• Strong strategic and execution capabilities 

• Data-driven mindset 

• Strong storytelling and communication skills 

Preferred:

• Experience in workforce development, tech ecosystems, or community organizations 

• Experience in early-stage or high-growth environments 

• Familiarity with CRM systems (Microsoft Dynamics preferred)

Education

• Bachelor’s degree or related field, or equivalent combination of education and experience.

Compensation & Benefits

Salary: $85,000–$95,000, commensurate with experience

Performance Incentive: Bonus tied to growth, engagement, and pipeline metrics

Benefits:

• Medical, dental, and vision (50% covered) 

• Retirement: 3% employer match

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Able to lift up to 20 lbs.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Standard office environment

• Hybrid position

• Potential travel to program locations or client sites

• Ability to work flexible hours as needed to accommodate project deadlines and schedules of volunteers and participants.

This job description should not be construed to imply that these requirements are the only standards for the position. Incumbents will follow any other instructions and perform any other related duties as may be required. The company has the right to revise this job description at any time. The company is an “at will” employer, and as such, neither this job description nor your signature constitutes any form of contractual arrangement between you and the company.

Who This Role Is Not For

• This role is not a fit for candidates who:

• Prefer to focus only on content or social media execution 

• Are uncomfortable being measured against growth and pipeline metrics 

• Require fully built systems instead of building from the ground up 

• Are looking for a purely brand or communications role 

This job description outlines the primary responsibilities and expectations for the role but is not an exhaustive list. Team members may be asked to take on other related duties as needed to support UTM’s mission and services. Universal Tech Movement reserves the right to revise this description at any time. UTM is an at-will employer; neither this document nor your signature creates a contractual obligation between you and UTM.

Universal Tech Movement is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

How to Apply

Please send your updated resume and cover letter to recruiting@joinutm.org.